News and Announcements
Wish you could tell everyone about what’s happening?
You’ve got a website just sitting there...
Stuff happens: weather closures, local road closures, your phones go down, your office hours are changing, etc.
Good stuff happens, too: You get a new doctor or dentist, a new office, some new equipment, a new procedure, flu shots are in, time for back-to-school physicals...
Like a mini-blog that everyone just has to read!
Blogs are a great way to present all kinds of current info to your website visitors. They do, however, have a few drawbacks:
- Someone has to write all that stuff
- Visitors have to go to your blog page and actually read all that stuff
When you have news that you want people to see every time they visit your site, there’s no better way than a scrolling news feature.
All it takes is writing one sentence. Maybe adding a link to send them to a page on your site (or anywhere else you’d like). And you’re done.
Then everyone who goes to your site will see it in a scrolling text format. People just have to read scrolling text (it’s in their DNA or something).
No need to remember anything!
You can write your news headlines whenever you want to and set a date for them to start automatically. You can also set an ending date (announcements about flu season still running in July can be pretty embarrassing).
Classes and Events
Many practices offer (or would like to offer) seminars, classes and events open to their local community. It’s a great way to build public goodwill, and a perfect (and very economical) way to acquire a lot of new patients.
What stops many practices is figuring out how to publicize, manage and even monetize them. It’s not that simple if you do it on your own.
We have a program that can create a complete roster of events right on your website. You can post a new event whenever you’d like, give it a specific start and expiration date, establish the time, date, location and capacity, and even provide the instructor’s biography. The program accepts reservations until your specified capacity is reached, and can even collect entry fees and automatically deposit them right into your PayPal® account (we can set one up for you if necessary).
- You can handle every aspect of this system youself (through our Content Management system) or we can help as much as you’d like us to.
- Our highly configurable program handles every aspect of managing your events.
- Reservation acknowledgements are sent to each attendee immediately.
- You can view the status of the signups for each event at any time.
Practice Blogs
A blog is a great way to publish news and information about your practice right on your own website. Our Content Management System will easily incorporate a blog section into your site, and allow you to post articles and images whenever and wherever you'd like.
Blogs are ideal ways to keep your patients and referring partners informed about what you're doing now and what's new in your practice. Success stories that you've been a part of, new providers or clinical staff, new equipment, new procedures – the list goes on and on.
There's an extra benefit to running a blog on your website – search engines love them! Regular addition of keyword-rich content goes a long way toward improving your site's Page Rank and improving your position in search engine results.
Your blog will appear in a standard blog format, with a lead article (the most current) in one column across the top of the page, followed by previous articles in a two-column format. Each article will be shown as intro text with a Read more... legend that links to the full article, allowing a large number of articles to be shown on the main blog page. Articles can contain images, links, just about anything a regular web page can hold.
Your blog does not need to allow anyone but your staff to post to it - there's no danger of your patients or the general public generating any content or commentary.
We'll be happy to provide assistance in setting up your blog and get you started – or we can take care of posting all your new content to your blog if you’d prefer.
Website Features
There are a lot of special features that can be incorporated into your Highland Group website – options that can help you acquire new patients, communicate with the patients you already have, communicate with your staff, and just plain get a better-performing website.
There’s no additional charge for any of these features.
In this section you’ll see a variety of features, complete with examples (where applicable).