Patient Surveys
What is eAutoFeedback®?
eAutoFeedback® is a state-of-the-art, web-based survey and patient feedback application designed for anyone who needs to collect patient satisfaction or opinion information.
The intuitive, easy-to-use program enables you to easily collect and analyze patient feedback. With its reporting system, it can compile your survey data — giving you summarized information that can be graphically displayed so you can easily review the results or compare trends over time.
Knowing your practice's strengths and weaknesses, you can position your practice to effectively compete against others in your field.
Why Collect Feedback?
Collecting feedback is critical to the success of your practice. The reason most practices do not collect feedback from their patients is the hassle involved in managing the process – building a database of responses can be expensive and error-prone.
Competition in the healthcare industry is increasing daily, and typically a practice does not have the ability or inclination to survey its patients to determine if its operations and level of service are on target. In some cases, providing a high level of service to keep existing patients coming back is just as important as obtaining new ones.
It is often said that it is seven times easier to keep an existing patient than it is to obtain a new one. However, if a patient has a bad experience, and they are not given a convenient tool to express their thoughts objectively, you are at risk of losing that patient. In reality, most patients who experience bad service don't complain. However, research shows that there is a 95% chance that you will retain a complaining patient simply by listening to and responding to their complaint - even if you don't resolve the issue in their favor!
Proper collection and analysis of patient feedback is critical to giving you the edge that it takes to beat the competition.
Video Galleries
We’re living in the YouTube age
Several generations raised on a steady diet of television are very used to seeing things move when they look at a computer screen. In many cases, it’s pretty much expected. It’s no accident that all the websites we build have a home page slideshow to capitalize on just that idea.
Taking it a step further, many medical and dental practices have realized the value of including short video files in their website. Whether they’re videos of their docs performing procedures or explaining symptoms and treatments, their providers being interviewed on local TV stations, videos provided by suppliers (medical spa treatments, for example) or patient testimonials, videos give much-needed life to the average medical website.
Get your videos together
When video files are employed in a website, they’re often scattered around the site and are viewable only when someone comes across them. In order to gather them all in one place, we recommend a Video Gallery which contains a duplicate of all the videos on your site arranged by category.
If you’ve ever watched someone spend hours in front of YouTube looking at every suggested video they have, you’ll see why this could be a good idea...
Photo Galleries
The picture. And the thousand words.
Nobody wants to read anymore. Give anyone a choice of going through a web page that’s all text versus a page of photos and you know which one’s going to win. Photos add a large measure of life to an otherwise dry website, as well as some often-lacking human interest.
We’re not talking about slipping a photo or two into a page to break up the text – that goes without saying. What can make your practice website much more warm and fuzzy to your viewers is a gallery of photos from an event that you participated in. Things like community service events, patient events, health fairs, Halloween and Christmas office parties, etc. Even a series of photos of the inside and outside of your office can make a big difference.
We’re also not talking about professional photos – they can often look staged and cold. The ideal candidates are photos taken on someone’s smartphone, amateur techniques and all.
The example shown below displays all the photos in a thumbnail grid on the page. A click on any image shows the photo blown up to a much larger size (seen at right) with the option to click on the left or right side to scroll through all the images in order. Images may be captioned, and comments added if desired. The entire gallery may be given an expiration date so as not to appear too much out-of-season for future viewers.
Patient Testimonials
Who are they gonna believe?
Let’s face it – you can write whatever you want about your practice on every page of your website, but nothing carries as much weight as what your patients say about you. Advertising and marketing (that’s what people think of websites) have been around an awful long time, but people’s opinions are thought of differently – and your practice can capitalize on that.
All you have to do is ask
Patients are usually happy to tell you what they think about your staff and your practice (some already do it without even being asked). You can use letters you’ve already received (no matter how long ago), posts to your practice’s Facebook page (you do have one, don’t you?) or responses to a patient survey. List each entry just as it’s written (no editing!) and make sure to withhold the author’s last name. You can be selective in displaying only the letters and responses you desire.
Seeing is believing
Much more powerful than written testimonials are video versions. It doesn’t take that much to record a 30 or 60 second video of a patient’s comments about your practice.
You can even do it with a smartphone – it’s often preferable, because professional production values in a video are often perceived as scripted (and therefore unreliable) responses by the public.
You should also post these videos to your YouTube channel (you do have one, don’t you?) to reach another segment of your potential online audience.