Your Practice’s Window to the Online World
Your patients are looking online
When people try to locate a physician or dentist, the Internet is the overwhelming choice – and getting more so every day.
With the rapid rise in the number of healthcare practice websites online, it’s no longer good enough just to have a website; your practice needs a site that works well in many different ways.
The need to compete
Your website viewers may see many different healthcare sites along with yours, and will base their ultimate selection on several factors. Providing the answers to their questions is a big one – and so is the overall visual impression your website gives.
There’s no place like home
From the very moment they arrive at your Home Page, your visitors are deciding whether to continue into your site or try someone else’s. The average website viewer leaves a website after seeing only the home page over 45% of the time. The solution – present them with a compelling, graphically rich home page and invite them in.
The longer your visitors spend exploring your practice website, the more likely they are to become your new patients.
Engage your visitors
Highland Group medical and dental websites are designed to let your viewers quickly find what they’re looking for and move deeper into your site – and if they don’t know exactly what they’re looking for, our Hot Button program will steer them towards the programs and features you need to emphasize.
Don’t forget your patients!
Retaining your current patients is always more valuable than attracting new ones. A dynamic, patient-friendly website encourages patient loyalty – and they’ll often send a link to their friends and relatives.