Dermatology Website Design
People need to take Dermatology more seriously
Most everybody has spent way too much time in the sun, especially growing up. How many of them see a dermatologist for a regular checkup?
A section of your dermatology practice website can help in convincing them to do exactly that. They wouldn’t be looking at a dermatologist’s site if they weren’t concerned about something – try to make them understand what should happen next.
Pediatric Website Design
Mommy, I found a new Pediatrician on the Internet and I want to go see him.
Never gonna happen. Yet most pediatric practice websites are full of primary colors, childish fonts, fairy tale images.
Here’s the thing: parents are the ones who look through pediatric websites and decide on which doctor to take their children to. And they’re pretty serious about who’s going to take care of their kids.
So instead of using valuable space for childish things, it might be best to work on instilling confidence and trust...
Maybe I should call the Pediatrician?
Parents constantly agonize over whether their child’s condition warrants calling the doctor; they don’t want to spend the time and money if it’s really nothing, but always want to err on the side of caution.
What if you made it easier for them? A page of common symptoms and suggested actions can be a great resource for worried patients. If your website was a book, it might be the most dog-eared page.
Ob/Gyn Website Design
Pregnancy Leads to Babies – and Lots of Questions
A woman’s first pregnancy often brings a world of uncertainty. Questions abound, and it would be just great with your patients if you could answer them right now. They can call your office each time, or search all over the Internet – or go to your website.
You know what the preferred choice is. Publishing definitive articles on these topics not only gives them the right information, it also frees up your staff people.
A New Arrivals Gallery can be a great referral source
Providing an area on your website where patients can upload photos of their newborns can help make everyone happy. Mom and Dad have a great way to let everyone see the baby, and some of those friends and relatives looking at your website may just become patients someday...
ENT Website Design
Optimizing Your Otolaryngology Practice Website
Your practice treates a lot of things. A lot more than your current patients know about; probably a lot more than new patients come to see you for.
Let them all know everything you do by using a comprehensive Services page. You can also add a Hot Button on your Home Page for each category you treat, just to help them along.
They Found Your Site, Now Keep Them There
When visitors to your site want to find out more about a partcular ENT topic, they can end up just about anywhere.
Keep them right there with Patient Education content from AAO-HNS, right on your website.
The Highland Group has worked directly with the Academy for over 10 years, doing exactly that. And we’ll add it all to your site for free! < More info