Mommy, I found a new Pediatrician on the Internet and I want to go see him.
Never gonna happen. Yet most pediatric practice websites are full of primary colors, childish fonts, fairy tale images.
Here’s the thing: parents are the ones who look through pediatric websites and decide on which doctor to take their children to. And they’re pretty serious about who’s going to take care of their kids.
So instead of using valuable space for childish things, it might be best to work on instilling confidence and trust...
Maybe I should call the Pediatrician?
Parents constantly agonize over whether their child’s condition warrants calling the doctor; they don’t want to spend the time and money if it’s really nothing, but always want to err on the side of caution.
What if you made it easier for them? A page of common symptoms and suggested actions can be a great resource for worried patients. If your website was a book, it might be the most dog-eared page.